Using Data to Better Serve Your Community

Besplatni webinar: Using Data to Better Serve Your Community
Datum i vrijeme održavanja: Utorak, 08.12.2015, 15:00
Analytics can position your library to better meet the needs of its patrons. Once you know exactly who is and isn’t using its products and services, you can affect change and focus outreach and collections based on real community data. Learn how Sacramento Public Library uses powerful insights from Analytics On Demand to make out reach decisions, inform staff, and market to targeted groups.
Amy Calhoun – Communications and Virtual Services Manager, Sacramento Public Library
Amy oversees the communications department, website, online services, and social media channels. She cites the changing landscape of the virtual world as one of her favorite things about her job.

David Ziembiec – Western Region District Manager + Analytics Solutions, Gale
David is a co-founder of the analytics program at Gale. He resides in the Minneapolis-St. Paul area and holds a BA from the University of Minnesota.

Matt Enis – Associate Editor, Technology for Library Journal